Interactive Tailored Shirts Ecommerce Solution

The Client's Custom Ecommerce Requirements

The client sells tailor-made shirts and wanted to enable their customers to order shirts online through a simple and interactive guide. The client also wished to improve efficiency in businesses processes including order management, shipping and partner management (both partner tailors and resellers). The application features a well-crafted 'design your shirt' guide where customers can design their shirts and specify their body measurements to arrive at a perfectly tailored shirt.

Objective of the Ecommerce Application

The main objective was to let customers place orders online. Traditionally the client had only accepted orders offline and wanted to be able to tap the online market. Launching an ecommerce website would also allow the client's partners to easily refer new customers through an affiliate program module.

LiteBreeze India put focus on the design-your-shirt guide as it is the cornerstone of this custom ecommerce software. The interactive design-your-shirt guide needed to be extremely user friendly and well-designed to deliver value to the end user and the client.

Another important aspect was to let the client and its partners process orders without hassle and as quickly as possible through a user friendly admin control panel interface. This would save the client time and money and let the company handle larger volumes with less staff.

Solution - Customized Software in PHP and MySQL

The ecommerce application has been developed by PHP programmers at LiteBreeze India using PHP, AJAX and MySQL technologies.

The features are divided into four modules:

Benefits of the Customized Ecommerce Solution

The application allows the customer to design the shirts in a user-friendly and interactive way and for tailors to grab and process the order immediately, thereby fully automating the order process for the client. This puts the client's business on auto pilot and lets the client focus on other vital business functions such as marketing.

From the tailor's end it became trouble-free to fetch order data as well as managing the delivered orders.

For the client sales could be increased by recruiting retailers as resellers. The client could also benefit from the consolidated data management that the business application module supported. He could for example print reports of inactive customers to target a mailing or telemarketing campaign. This allows the client to boost sales and increase profitability.