



Developing a custom business page on Facebook is probably one of the cheapest and most effective ways to market your company today. At very low cost your company can enjoy the kind of buzz / word of mouth effects that quickly will reach thousands.
Almost 65% of the US population, and 40% of Europeans, are on Facebook today. Most members visit the website daily which will make your company’s Facebook presence easily accessible by a probable majority of your potential customers.
By having a presence on Facebook you’re showing your potential customers that you’re a serious business that they can trust. Seeing your company’s followers and comments will build up confidence among prospective ones. Facebook can also help you reduce customer care costs as members help each other out online. And not only that, by listening to your followers you will be provided with invaluable information about what your customers think.
You can tempt customers to like your company on Facebook by giving them special offers or a freebie. This may be the cheapest marketing method available today as each “like” will result in your company name reaching out to hundreds of people. According to MarketingProfs.Com: “People who visit a campaign link after it's shared with them convert at up to four times the rate of those who just happen upon it”. Word of mouth has always been effective - and today’s social networks have just made it even more so.
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