Search Engine Optimization Services

LiteBreeze SEO Services Overview

Website Owners and Their SEO Efforts Today

You are probably already aware of the fact that the most common way to find a product or service, for both consumers and businesses, is to use a search engine. Even so, a majority of your competitors have not optimized their websites for the search engines. With a few very simple changes to your website you can reap great benefits and get ahead of the competition.

On-site and Off-site Optimization

SEO experts generally categorize their work into on-site optimization and off-site optimization. On-site includes formatting text and specific keywords with HTML tags that the search engines “like”. This includes headings, paragraphs, links and so on. On-site also includes making your pages available through SEO-friendly URLs and stuffing the URLs with keywords (such as http://www.amazon.com/Notebooks-Laptop-Computers/).

The emphasis while doing off-site optimization lies on generating backlinks. A backlink is basically a link from another website to your website. If you sell notebook computers and there’s a link from another website to yours with the specific phrase in the link (“notebook computers”) then Google and other search engines will notice and rank you higher (especially when someone searches for that specific phrase). Ever wondered why Wikipedia generally ranks very high no matter what you search for? They got a great number of relevant backlinks to their articles.

It’s Easy and You Get Returns on Your Investment

Getting started with search engine optimization is easy. The first step is to do a quick initial on-site optimization of your website. It may require some technical configuration to get SEO-friendly URLs working if you have a dynamic website. Thereafter a SEO expert would start helping you generate backlinks through the various techniques available (all techniques used by LiteBreeze is fully “white-hat”).

 

LiteBreeze SEO Process

Our goal is to keep our clients in the loop and make the SEO process as simple, straightforward, and understandable as possible. Through the process you’ll be provided detailed reports and be well educated on the progress of your site. The general process cycle we follow is:

Analysis → Onpage optimization → Offpage optimization → Monitoring → Reporting → Improvements → Analysis → (Repeating the entire steps if necessary)

Here is the process we follow in point form:

• Download entire site from host server
• Competitor analysis (getting a feel for who is top 10 and what they’ve done to get there)
• Physical changes to your website
• Re-editing page and content as per onpage SEO perspective
• Offpage Link Popularity Building & Sitemap Installation
• Client review and approval of changes (optimized website posted live after client approval)
• Re-posting the site to client server
• Follow up keyword ranking reports

SEO Process in Detail

On Page SEO:

On page changes are necessary for every site. These changes will address keyword integration/stuffing, navigation fixes to help the search engines index your entire site, link structure, and more.

Website On Page Elements

• Meta Tags - Keyword, Description, Robots and Accessibility Tags
• Keyword Integration - (From detailed keyword analysis report)
• Content - Positioning and disbursement of keywords throughout the copy.
• Links - Link structure, Alt tags, Text link words and titles.
• Keyword Density of each major section on the page.
• Web site accessibility.
• Site Architecture
• Link Density

Off Page SEO:

Our off page procedure includes addressing issues to help build link popularity, click through traffic, back links, and site indexing.

Website Off Page Elements

• Creation & Installation of Sitemaps
• Creation and Monitoring of Google analytic account
• Competitive site link analysis
• Niche Directory Submission to high page rank directories
• Niche Article Submissions to high page rank article directories
• Press Release Submissions
• Forum Submissions
• Blog and RSS Submissions
• Link Building